Mexico’s Pueblos Mágicos or Magical Towns program launched in 2001 with the backing of the nation’s Ministry of Tourism as well as state government agencies. The project highlights small Mexican towns with great culture, historic or religious significance.

It’s not easy to become a magical town. Townspeople must initiate the long process, meet certain criteria and agree to strict architectural and visual guidelines. But places that achieve magical town status reap the benefits. Magical towns receive government funding to boost tourism-related businesses and beautify and preserve cultural sites, making the places visitor friendly.

Currently, there are 35 magical towns and the list keeps growing as more towns strive for the coveted Pueblos Mágicos status. All of the towns now have easy access from a bigger Mexican city and have high-quality lodging. For visitors wanting to trek off Mexico’s beaten path, these are some top Pueblos Mágicos north of Mexico City:

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